Motorsports marketing, advertising and sponsorship is the fastest growing worldwide marketing outlet

Motorsports is America’s #1 growing spectator sport

72% of motorsports fans state that sponsorship influenced their purchasing decision. This is the highest percentage of any professional sport.

Motorsports fans listen, read or watch motorsports related items each day through television, radio, print articles and the internet.

Market Demographics:  
 

• Over 50% of motorsports spectators have annual incomes in excess of $50,000
• Over 27% have a college degree and employed in professional or managerial positions
• Gender mix of 60% male fans and 40% female fans
• Of the 40% female fan base, 85% of them make the purchasing decision for the household
• Employment stats: 72% full time, 10% part time, 18% retired/other
• Over 64% of motorsports fans are married